



On May 27th, 2016, the Facebook page "Fucc the ":/memes/zucc>Zucc" was launched, featuring image macros and photoshopped pictures of Mark Zuckerberg. It also drew criticism from the LGBTQ community, as the policy affected queer users using adopted names or pseudonyms. In Fall of 2014, "Zucked" came to mean the act of Facebook deleting a person's account because they were suspected of using a "fake name." This policy came under scrutiny by people with non-western or non-traditional names, like the Irish, Native Americans, and the Vietnamese. This term originated in response to the decline of Facebook's stock following its IPO in May 2012, which cost Facebook founder Mark Zuckerberg, other company executives and investors worldwide billions of dollars. Zucked refers to the sudden wealth loss investors and company executives experience when a dotcom stock plunges, destroying shareholders' inflated paper fortunes. As a result, the term took on a new meaning of taking a "sudden wealth loss" due to ill-advised investment, which became widely used by finance journalists in the news media coverage of Facebook's stock crash. Shortly after Facebook became a publicly traded company on May 18th, 2012, the company's stock began free-falling after its lead underwriters reduced the earning forecasts in the middle of the IPO process, leading to heavy financial losses for investors, including Zuckerberg himself who lost $3 billion dollars in three business days. In 2010, with Facebook's settlement of the lawsuits and continued expansion as the social networking empire, the meaning of the term "zucked" gradually evolved to convey any theft of an idea from a competitor, as defined by American tech entrepreneur and podcaster Jason Calacanis in his blog post. To steal an idea from someone who trusts you Spread On November 3rd, 2007, Urban Dictionary user Bentheguyfromcambridge submitted an entry for "Zuckerberg," defined as: The earliest known use of Zuckerberg, the Facebook founder's last name, as a verb dates back to 2007, amidst the news media coverage of legal controversies between Zuckerberg and several classmates of Harvard University over the foundation and ownership of the social networking site.
